The Best Uses For Original Video Animation

Original video animation, or animated films and series created specifically for release in the home video format, has become a thriving company in the entertainment world, particularly in Japan, where it originated. But an OVA also holds promise here as a unique means of conveying a company’s promotional message, especially when your audience is tech-savvy and entertainment-minded. Here are five ways animation can introduce or enhance a brand – or simply tell a story in a different way.

Introduce a world that supports your message – Yamaha created an animated video series called “The Master of Torque.” It features a story told in two to seven minutes containing a variety of characters experiencing all kinds of adventures, many of which include riding Yamaha motorcycles. The good guys always seem to beat the bad guys, subtly showing that Yamaha motorcycles are special.

Present a character the audience will associate with you – A common theme in animation is the hero or heroine. As with conventional comic book-based animated films, there may be flaws or complex circumstances that make the protagonist unconventional. But the protagonists are almost always interesting – to the point that at the end of the episode viewers can’t wait to see what happens in the next episode. Talk about…

Take advantage of the serial format – Animation is best used if it is part of an ongoing series. Episode One introduces something related to Episode Two. Episode Two is forged with adventure that creates the need for resolution, which you find in Episode Three. Etc. If done well, original video animation creates a bond between the story’s characters (and their adventures) and the audience. Engaging your audience is a top priority with any type of communication, and an OVA is a great way to appeal to the demographics mentioned in the first paragraph.

Create beautiful music together – We mean the integration of images in videos and the music you choose to share with your audience. MTV introduced music videos back in the 1980s, and gradually, as the first song ever played on the predictable network, “Video Kills Radio Stars.” Everyone wants the picture to go along with the song. Why? Because a song has a whole new dynamic as a video, because it escapes the realm of sound as well as looks. Video animation can do the same thing, only in a “next generation” way. Here’s an example of a company creating compelling characters, improving their situation with music, and amplifying how cool this company is to do all of that, in just three minutes, no less.

Enjoy the sizzle, but focus on the steaks – Almost any tech bell or whistle will have some traction for a while, but unless it gives the audience a practical reason to respond or react to a brand, product, or service, it’s bound to happen. to be near misfortune. You want hits. A well-focused original video animation can make for a home run.