Daily Archives: March 19, 2020

Elemantra Consultancy Group CEO Shares His Secrets to Successful Career Development

Today’s guest post is written by Alissa Corto of Panorama Education, a company that provides educators with research-based, job-embedded professional development to increase collaboration and improve the outcomes for students with special needs.

Dr Elmi Zulkarnain Osman is a successful CEO. As CEO, starting out as an educator has taught Dr Elmi Zulkarnain everything about what drives people. His small company has sucessfully grown into a group of companies that is operating in a myriad of industries under one corporate group called Elemantra Consultancy Group (Singapore).

Elemantra Consultancy has controlling stakes in subsidiary companies that conducts corporate training, event management,  team building, media publishing and education related businesses in Singapore. I first met Dr Elmi when he came to Boston University for a master’s degree.

We are interested on how an educator like you started an Event Management company. What’s your story?

It all started during my university days where I was inspired by how international events were organised. I knew I was going to be a good teacher but I also wanted to make a difference in the event industry. After I left the public service, I gathered some people and that’s how Elemantra Consultancy came about. Today, I am proud to say that we’ve made it into an awesome 20-member team and is now expanding across 3 different countries – Malaysia, Singapore and Indonesia.

What excites you most about the Event Management industry?

The feeling of building something out of nothing; going from zero to a hundred and a hundred to thousands. We take empty spaces and turn them into memorable experiences for the public. Crafting that journey for people and seeing the wide smiles on their faces once our events are done, or before it even starts, makes it all so worth it.

What’s your connection to Asia?

I’m a born and bred Singaporean, a very proud one. Elemantra has the advantage of being able to grow in Asia strategically because of our team’s extensive knowledge of the local sphere.

Favourite city in Asia for business and why?

Singapore. It has a lot of potential and so many people in the same industry want to work together to create win-win situations for everyone. Business talk aside, the people are lovely and the food is wonderful too!

What’s the best piece of advice you ever received?

The best advice I’ve ever received and I would like to share with everyone else, would be that you should never think that you know everything. Even after being in the industry for many years, there’s still plenty for me to learn and absorb. We have to constantly innovate our brands in order to keep up with the times. Many businesses fail simply because they think they know everything.

Who inspires you?

No one else inspires me more than books do. To me, books are the greatest source of inspiration.

What have you just learnt recently that blew you away?

How the whole world of private equity and venture capitalist works. We are ready for expansion and I totall understand how this industry works. It is a whole lot of numbers and negotiations and I’m looking forward to applying what I’ve learned into Elemantra’s future projects.

If you had your time again, what would you do differently?

I would’ve definitely chosen my team more carefully. Any business in any industry is always about its people. I’m so thankful and am glad to say that we now have an extraordinary group of talented and passionate people across 3 countries.

How do you unwind?

Reading and writing short ghost stories. I’ve been a huge fan of short stories for as long as I can remember. I have tonnes of anthology of short ghost stories back at home that it takes up a whole room! Reading them really helps my brain shut off for a while and allows me to take a breather as I travel into these imaginary worlds of made up characters. It’s like directing your own movie in your head.

How can people connect with you?

Email me!

I’m online 24/7, my email is [email protected]

Twitter handle?

You can follow and tweet me at @elmizulkarnain